Our strategy was to develop a digital product that served as a natural extension of Kenwood’s brand proposition. Instead of a direct advertising campaign, we proposed a strategic consultancy and build of a dedicated web platform. This approach allowed us to create a valuable resource that provided genuine utility to parents and children, thus building trust and long-term brand affinity.
Our research highlighted that children often use technology for entertainment, but this can also be a gateway to offline interests and hobbies. We identified that a fun, educational platform could successfully merge online engagement with real-world activity, such as cooking. The design and content were the
We took a user-centric approach, focusing on creating a digital experience that was both intuitive for children and reassuring for parents. This involved:
- A mobile-first design to ensure the platform was accessible on tablets and smartphones, the preferred devices of the target audience.
- A rewards-based system to provide children with a sense of accomplishment, using gifts, printable certificates and display on the website of the winning recipes.
- Engaging video content created in partnership with a well-known chef, Mr Baker, to guide children through recipes
The creative theme was purposefully fun, colourful, and vibrant, designed to appeal to a wide range of children. We used bright colours, playful animations, and clear, bold typography to make the interface easy to navigate and visually exciting. This aesthetic ensured the platform felt like a safe and enjoyable space for children to explore.
