News & Insights

Rika is pleased to announce that it has been successful in securing a place as a preferred supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.

What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, we discuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

Rika is pleased to announce that it has been successful in securing a place as a supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.

We are pleased to announce that after rigorous selection process, Rika Digital has been awarded a place on the Management Consultancy Framework Two (MCF2).

Rika is excited to announce its attendance at the UK’s most exciting platform for the services, tools, solutions and groundbreaking insights transforming Marketing today.

A large number of companies today admit that they lack major digital skills to successfully execute their strategies. Many executive teams are focused on digital transformation and customer experience initiatives but often forget the “people” element of these changes.

It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels.

Today’s marketers often find themselves listening to a cacophony of customer chatter coming from a multitude of media channels. Responding to this insight effectively is a challenge, yet brands need to engage prospects where they stand or risk losing them along the buying journey.

Across 28/29th September the RIKA team were at London's Olympia for the joint Technology for Marketing (TfM) and eCommerce Expo 2016 events. We wanted to get a reading on the main objectives of the modern marketer for the coming 12-24 months. We also wanted to spend time talking to the myriad technology vendors to see how they were responding to these objectives.

This July saw our first-ever Summer Summit - an event hosted by our partners Etch, featuring talks from digital industry professionals. More than 60 people joined us for the day, including attendees from Google, IBM, Progress, Carnival UK, Old Mutual Wealth and many more.

Adobe Marketing Summit took place across the 11th and 12th May in London and focused on the key marketing trends which this year was all about bringing content and data together and becoming an 'experience' business.