News & Ideas

30 June 2026 | Steven

How Caterham gained full visibility into customer activity and drove more qualified leads with a custom HubSpot Enterprise CRM implementation

Rika brought Marketing Hub Enterprise and Sales Hub Professional together into a single, fully customised platform, giving Caterham HQ full visibility into the customer journey, from first enquiry through to closed deal, across a global network of retailers.

29 June 2026 | Steven

From fragmented data to a 360-degree view of the customer: building Caterham's global HubSpot Enterprise CRM.

Rika partnered with Caterham to overcome a fragmented, decentralised lead management process through a heavily-bespoke HubSpot Enterprise CRM rollout, built on custom API integrations, purpose-built custom objects, and automated lead routing across 30 independently run retailers.

17 April 2026 | Kristina

Get started with ChatGPT ads

ChatGPT ads are opening up quickly. Access is expanding, costs are falling, and more brands are beginning to test the channel. What started as a controlled pilot is moving into broader adoption, and the window for early learning is narrowing.

15 April 2026 | Anisha

The state of organic traffic in 2026

In the UK only 3 in 10 Google searches now lead to a click. For brands, this is one of the clearest signs that search performance is becoming harder to judge through website traffic alone. According to research, only 374 out of every 1,000 Google searches in Europe result in a click to the open web. In the US, the number is slightly lower, at around 360 clicks per 1,000 searches.

01 April 2026 | Steven Wakeling, Kristina Angelova, Anisha Kshetrapal

The complete guide: AI search visibility and GEO [2026]

How to get AI to cite and recommend your brand - the complete guide to AI visibility, GEO and brand discoverability based on real-world optimisation projects.

02 February 2026 | Steven

The Drum Predictions 2026: Why the fundamentals matter more than ever

Last week we attended The Drum Predictions 2026 in London. Beneath all the talk of AI, transformation and sweeping predictions for the year ahead, one pattern kept emerging; we're all seeking familiarity, reassurance, and whatever stability we can grab hold of, in the face of massive uncertainties from technological, economic and geo-political upheaval.

10 December 2025 | Steven

2025 Wrapped: Rika project highlights

As we close out 2025, we wanted to share what made this year memorable, the projects that challenged us, the campaigns we're genuinely proud of, and the partnerships that continue to drive us forward. The projects we took on in 2025 had real ambition behind them. From securing brand firsts to navigating ultra-competitive markets, we've had the privilege of collaborating with brands that trust us to push boundaries and deliver business impact.

10 October 2025 | Kristina

Rika nominated for Excellence in Client Relations in The Drum Awards

We are very happy to announce that Rika has been shortlisted for The Drum Awards 2025 for Agency Business in the category of Excellence in Client Relations and our long-term partnership with Caterham Cars; a collaboration defined by trust, transparency and shared ambition.

09 April 2025 | Kristina

Rika Co-Founder Named 2025 Sitefinity Champion

Our co-founder has once again been recognised as a Progress® Sitefinity® Champion, highlighting Rika’s deep partnership with Progress and our track record in delivering powerful digital experiences on Sitefinity.

13 November 2024 | Kristina

Rika Wins Gold at The 2024 Drum Awards for Digital Experience

Rika is honoured to have won Best Use of a Digital Experience Platform at The Drum Awards 2024 for our work with Kensington Mortgages and Progress Sitefinity. This recognition reflects our commitment to creating user-centred solutions through strong collaboration with clients & partners.

23 January 2023 | Kristina

Rika makes flying start to 2023, with new senior appointment, Steven Wakeling, reinforcing its business growth aspirations

As part of Rika's ambitious growth plans, the award-winning agency has appointed Steven Wakeling as its new partner and Senior Consultant.

29 July 2021 | Kristina

Rika's co-founder Kristina, awarded Progress Sitefinity MVP for her continued contribution to the platform

Kristina Angelova, Director & Marketing Strategist at Rika, has been recognised Progress Sitefinity MVP for 2021-22

01 April 2021 | Kristina

Iconic car manufacturer Caterham Cars appoints Rika as their Marketing Agency of Record

Caterham Cars, the celebrated manufacturer of specialist British lightweight sports cars, is delighted to announce its strategic partnership with Rika, a leading full service digital agency.

22 October 2020 | Kristina

Rika named Best UK agency for Digital Strategy and Strategic thinking.

Rika was presented with two prestigious Drum Awards on the 21st of October for the Digital Strategy and Strategic Thinking categories. The Drum Awards reward digital agencies who deliver outstanding results, as voted for by their clients. We are excited to announce that Rika has been awarded the UK’s Best Agency for Digital Strategy and Strategic Thinking at the Drum Recommends Awards for 2020.

09 April 2020 | Kristina

State of Marketing

The “State of Marketing” report represents research from over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands; Data — and how it’s used; Personalisation at the crossroads of intelligence and trust and the new standards of customer engagement.

14 November 2019 | Kristina

Rika becomes a HubSpot certified agency partner

Rika has joined HubSpot as a Certified Agency Partner.

04 November 2019 | Kristina

Rika's contract for the Cabinet Office Management Consultancy Framework has been extended

Contract with cabinet office extended.

31 October 2019 | Kristina

Rika is awarded a place on the Digital Outcomes and Specialists 4 after successful 2019.

Rika is pleased to announce that it has been successful in securing a place as a preferred supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.

31 August 2019 | Kristina

Strategic Approach to Personalisation

The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism has always been a critical attribute of digitally-mature, successful and enduring brands. In this article we will take a look at the reality behind the buzzwords and explore how we approach personalisation.

06 August 2019 | Kristina

The Madness of the Modern Marketer

What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, we discuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

01 February 2019 | Kristina

Rika wins recognition for its Swindon & Wiltshire LEP project

The Swindon & Wiltshire LEP project has won its first recognition by achieving an Excellence Award from Progress Software.

26 November 2018 | Kristina

Rika celebrates Google Premier Partner Status

01 October 2018 | Kristina

Digital Outcomes and Specialists framework - award of contract

Rika is pleased to announce that it has been successful in securing a place as a supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.

28 September 2018 | Kristina

We are part of the Cabinet Office Management Consultancy Framework - RM6008

We are pleased to announce that after rigorous selection process, Rika Digital has been awarded a place on the Management Consultancy Framework Two (MCF2).

16 March 2018 | Kristina

The Marketing Expo

Rika is excited to announce its attendance at the UK’s most exciting platform for the services, tools, solutions and groundbreaking insights transforming Marketing today.

Explore the capabilities we apply to complex challenges. See the outcomes in our client stories. Learn why Rika is chosen by brands who stay. Browse our latest insights, and when the time feels right, start a conversation.