Did you know that a one-second delay in mobile load times can impact conversions by up to 20%? Scary!
Some alarming stats on #InfluencerMarketing in this WSJ article. Despite that, investment is growing. So what should you do? Measure everything but don't obsess over vanity metrics. Know what works for the bottom line!
According to the latest figures, for the first time ever, smartphone has overtaken desktop for share of online sales. This makes it the most dominant device for buying online. dma.org.uk/research/custo…
Ad blocking is bad news for everyone in advertising. But ad blocking is really a symptom of a broken user experience — one that marketers, agencies, publishers, and ad technology providers must work together to help fix. Read about the formats to avoid: betterads.org/research/