Launched alongside Project V’s global debut at the prestigious Goodwood Festival of Speed, the campaign has helped generate over 6,500 sales enquiries, capturing the imagination of car enthusiasts and the wider automotive audience.
Rika’s role extended beyond the brief to include CRM integrations for precise data management, multi-language content and creative, including Japanese, and dynamic visual storytelling assets that reflect the car’s origins and innovative design philosophy.
Rika approached the Project V launch with a focus on bold design, technical excellence and immersive storytelling.
Attention-Grabbing Visual Design:
Creating a visually-compelling digital experience that echoed Project V’s minimalist, yet high-performance, aesthetic. Seamless accessibility across devices, languages and cultures was essential.
Compelling Storytelling:
Highlighting Project V’s key features, such as range, its carbon fibre composite chassis and driver-focused cockpit, through rich visual creative assets. The objective was an engaging narrative that balanced technical details with emotional and sensory appeal.
Leveraging CRM:
The integration of the enterprise-class HubSpot platform provided real-time data capture, enabling Caterham to track enquiries and assess customer interest and sentiment in real time.
Launch Day Coordination:
On-site technical and creative support for Project V’s reveal at the 2023 Goodwood Festival of Speed, ensuring the digital experience aligned perfectly with the physical unveiling to the world's automotive media.
