Rika’s mission is to help clients maximise the opportunities presented by the strategic alignment of business, marketing and technology.
Our independent and trusted consultancy helps organisations drive greater effectiveness and transparency in their marketing and media ecosystem, whilst our technology and analytics capabilities help create more powerful, valuable customer experiences.
Combining a strategy-led approach with business insight and a deep understanding of technology, we help organisations maximise their investment in digital and improve the customer experience.
"Rika consultants possess a rare combination of knowledge about the latest trends in Customer Experience, the technical ability to execute on them, and the experience to do so effectively."
What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, we discuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.
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