An agency of straight talkers

Cutting the long
story short.

It's complex out there. Making informed decisions has never been more difficult - or more important. Let us be your filter, removing the noise and leaving you with the most relevant and game-changing thinking as the loudest signal ~

Your decisions made better.

Rika’s mission is to help clients maximise the opportunities presented by the strategic alignment of business, marketing and technology.

Our independent and trusted consultancy helps organisations drive greater effectiveness and transparency in their marketing and media ecosystem, whilst our technology and analytics capabilities help create more powerful, valuable customer experiences.

Discover More

Expertise

Combining a strategy-led approach with business insight and a deep understanding of technology, we help organisations maximise their investment in digital and improve the customer experience.

Insight

Break silos, generate ideas and see the road ahead

Strategy

Align initiatives and develop a common vision of success

Technology

Make the right choices and avoid expensive mistakes

Experience

Analyse, understand and optimise the Customer Experience

Evidencing Success

More Projects

Experience

We are a team of digital experts with global experience, having worked with some of the world's most respected Consumer Goods, Financial Services, Hospitality, Public Sector, Retail and Healthcare companies.

Rolls Royce client

A partner you can trust.

"Rika consultants possess a rare combination of knowledge about the latest trends in Customer Experience, the technical ability to execute on them, and the experience to do so effectively."

Ivailo Ivanonv, Senior Product Manager at Progress

Opinions

31 August 2019 | Kristina | Digital Ink

Strategic Approach to Personalisation

The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism has always been a critical attribute of digitally-mature, successful and enduring brands. In this article we will take a look at the reality behind the buzzwords and explore how we approach personalisation.

06 August 2019 | Kristina | Digital Ink

The Madness of the Modern Marketer

What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, we discuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.