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Why Rika

Rika is an independent growth partner helping brands align Business, Marketing, and Technology to unlock lasting performance.

We operate in the space between agency and consultancy, combining the strategic rigour of the boardroom with the agility to deliver in the real world. Unlike agencies, we don’t dress tactics up as strategy. Unlike big consultancies, we don’t vanish after the deck.

We bring both the thinking and the doing, driving measurable results and partnerships that endure.

Since 2016, we’ve been trusted by global brands to deliver work that delivers results in the real world.

What makes us different?

Strategic rigour. Boutique agility. End-to-end capability.

Rika combines strategic depth with the agility of a specialist partner, supported by the ability to design, build and execute where our clients need it most. The result is high-quality outputs and measurable outcomes - stronger growth, sharper customer experiences and transformation made real.

Our values guide everything we do:

Trust
We act as an integral part of your team, not as a separate agent.
Transparency
No hidden fees or commissions, no agendas, no jargon. Just honesty.
Quality
We obsess over the quality of our outputs. We sweat the details, because details drive outcomes.
Agility
We’re able to move quickly, be flexible to your priorities and integrate seamlessly with your teams.

Clients that stay.

We're proud of our 100% client-retention and recommendation.

A proven track record in performance.

The challenges we solve

Proving Marketing’s ROI

Boards demand evidence. We help CMOs show marketing’s true contribution to revenue with attribution reporting, campaign optimisation and board-ready proof.

Getting more from your investments

You’ve already invested in platforms, media, and data but they’re underperforming. We help you unlock hidden ROI through optimisation and smarter use of what you already have.

Keeping pace with technology & AI

From selecting and securing the right Marketing platforms to identifying practical AI use cases, we help you make confident technology decisions, fill in the "AI Advice Gap", and stay ahead of disruption.

Changing search & shopping behaviours, brand visibility

How users search and discover products is being rewritten by AI and Social commerce. We help you adapt with audits, product feeds, GEO, LLM-optimised content, and AI-ready platforms.

Making the Business Case

Innovation needs internal buy-in. We build proofs-of-concept, data-driven pilots, and business cases that win support and unlock investment.

Building skills and agility in leaner teams, in-housing

Lean teams are expected to deliver more than ever. We embed senior expertise, train in-house talent, and flex resources so you can deliver your projects at speed.
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Our Practices & Approach
Our business is structured around four main practices, each operating either independently or as an integrated provision.
  • Strategy
    Integrated strategy that underpins all other services.
  • Marketing
    Brand, Performance, Media planning, Personalisation.
  • Creative
    UX, Design, Storytelling, Ad creatives.
  • Technology
    Platforms, Integration, AI, Digital products, CRM.

Bridging strategic plans and operational execution

We’ve built a reputation for quality, fostering long-term partnerships with our results-driven approach.

  • We start with the business problem, not the channel.
  • We embed with your teams. Our understanding about your product, process and customer becomes second to none.
  • You work with senior talent throughout, no bait and switch.

What our clients say

Alastair McColl​
Global Head of Brand
Caterham Cars
”We couldn't be more thrilled with the results we've seen from the Caterham Academy advertising campaign. Thanks to Rika, we've seen a huge influx of enquiries. This is exactly the kind of outcome we were hoping for.”
Amanda Foster
eCommerce Manager,
Kenwood (De’Longhi Group)
“Many agencies promise to be an ‘extension of your team’, but few achieve this. I can honestly say that the guys at Rika really seem to share our passion for the company we work for, and our products.”
Kirsten Beacock
Head of Corporate Communications,
lastminute.com
“Rika bring a wealth of experience and knowledge, whilst placing the importance of measurement, effectiveness and attribution at the centre of their approach, always putting the client first.”
Our Partners
We work with a carefully chosen ecosystem of partners to help clients get more from their investments in marketing & technology. These relationships give us access to advanced tools, training, and support, meaning better outcomes for you.
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HubSpot

As a HubSpot Gold Partner, we help companies unlock the full power of the Smart CRM across marketing, sales, and customer service. From platform architecture, implementation, to automation, personalisation, and analytics, we ensure HubSpot can deliver real growth.

Progress Sitefinity

We’ve worked with Sitefinity since its inception, becoming one of its most trusted global partners. Recognised as a Progress MVP and Sitefinity Champion, our consultants are directly involved with the platform’s roadmap.

Google Ads

We’re a Google Premier Partner, trusted to deliver campaigns and analytics that go beyond best practice. This status gives us access to early product features, deeper insights, and technical support, all of which help us maximise ROI for our clients

Meta

As a Meta Business Partner, we design and manage high-performing campaigns across Facebook, Instagram & WhatsApp. We leverage Meta’s exclusive partner tools, targeting capabilities, and audience insights to deliver maximum performance from paid social.
FAQs
What services do you offer?
We provide strategy, marketing, creative, and technology services, independently or as a fully integrated solution. From in-depth media audits to full-funnel campaigns, UX, AI Proof of Concepts (PoC) and digital product builds, we connect strategy to execution so every action delivers measurable results. For further details you can visit our Solutions page.
How do you structure your fees?
We offer two models - fixed-cost projects with clear scope and deliverables, and flexible retainers that give you ongoing access to our expertise. Both are transparent, predictable, and designed to scale with your needs. For more information, download our Rate card, which gives examples for common engagements.
Do you specialise in specific industries?
We have deep sector knowledge in Automotive, Financial Services, Education, Travel & Hospitality and FMCG/Consumer Goods, but our approach is designed to adapt to different sectors, drawing on proven strategies and tailoring them to each client’s unique challenges, market, and customer.
Can you provide reference contacts?
Yes. Many of our long-term clients are happy to speak directly about their experience with us. We’ll connect you with relevant references once we’ve discussed your needs. You can also read some of our testimonials on the Recommended Agency platform, The Drum.
What technology platforms do you support?
We work with a wide ecosystem of partners, including HubSpot (Gold Partner), Progress Sitefinity (MVP & Champions), Salesforce, Adobe Experience Cloud and more. We’ll always recommend the platform that’s right for your business, not ours. Our team brings deep technical expertise to architect, integrate, and build digital on these platforms. From CMS and eCommerce solutions to custom applications, API integrations, AI & emerging tech, and digital product development.
What media channels do you support?
We manage campaigns across all major platforms; Google, Meta, LinkedIn, TikTok, Pinterest, Spotify, YouTube and other premium publishers. Our focus is always on your objectives, marketing effectiveness and business ROI.
How quickly can we get started?
Fast. Typically within a week. We begin with a mobilisation (discovery) workshop to align objectives, teams, and systems, ensuring momentum from day one.
Do you have the scale to handle large projects?
Yes. Our core consultancy team stays senior and agile but we have a deeply integrated partner network that lets us scale delivery from 20 to 100+ specialists depending on project needs.
Where are you based?
We’re headquartered in London with a development hub in Bulgaria, giving us reach, flexibility, and a follow-the-sun delivery model.