An initial phase of Insight activity focused on establishing a baseline of current LEP operations, skills and capacity, gaining an understanding of the audience and the role of digital service delivery within Swindon and Wiltshire. Finally a detailed review of the existing digital estate of the LEP was conducted.
The findings from the Insight activity led to the development of a series of strategic recommendations, which were presented in a report to the LEP Board on February 2017.
Principal to the strategy was the development and implementation of a new digital platform, comprising a Customer Data Platform, an enterprise-grade Content Management System and an integrated CRM.
This new platform would allow the LEP to:
- Integrate disparate business intelligence data
- In-house key services delivered by 3rd parties
- Implement a robust content strategy
- Address a lack of awareness amongst businesses
- Provide more efficient and effective business support
- Reduce data duplication and process repetition
Following the Board's full approval to proceed with the project, the LEP team asked Rika to help fully realise the vision, selecting and implementing the technology and developing the functionality. The first phase of the project culminated in the unveiling of the new Growth Hub and accompanying digital platform at the LEP's Annual Conference in October 2017.