What we do
Every brand faces different pressures.
Budgets are tighter. Technology stacks are underused. Customer expectations keep rising. Marketing leaders are being asked to deliver more with less.
At Rika, we frame our work around the challenges our clients face every day. We bring together strategy, marketing, creative, and technology to turn these challenges into measurable results.

Customer
For organisations that need sharper insight into customer behaviour, journey performance and conversion opportunities.
Evidencing Success
- Customer experience strategy
- Audience insight and segmentation
- Journey mapping and experience optimisation
- Behaviour analytics and measurement
- Personalisation and customer data strategy
- UX, usability and inclusive design
- Market, competitor and positioning insight
- Go-to-market and activation planning
- Customer Data Platforms (CDP)
Commerce
For eCommerce businesses, DTC brands, manufacturers and organisations that need stronger digital infrastructure, better sales journeys and clearer performance visibility.
Evidencing Success

Growing market share in household appliances with successful launch and an ongoing AO campaign.
- eCommerce and DTC strategy
- Digital platform and DXP implementation
- CRM, marketing automation and lifecycle journeys
- Martech consultancy and systems integration
- Acquisition strategy, media and performance marketing
- Conversion, personalisation and revenue optimisation
- Generative Engine Optimisation
- Attribution, reporting and commercial measurement
- In-housing and fractional CMO
Creative
For organisations that need better digital experiences, stronger campaign ideas and more effective content across customer journeys.
Evidencing Success

Growing market share in household appliances with successful launch and an ongoing AO campaign.
- Accessibility-led UX & UI Design
- Campaign concepts and creative direction
- Web and Digital product design & development
- Landing pages and campaign assets
- Copywriting and messaging
- Illustration, photography and print
- Sonic branding and original audio
- Content systems, taconomies and design
- Design systems and component libraries
Diagnostics & Audits
Find where value is being lost
Before we recommend activity, platforms or campaigns, we diagnose the problem properly.
Our audits help organisations understand what is working, what is holding performance back and where the biggest opportunities sits. The output is a clear, prioritised roadmap for improvement, grounded in evidence and built for action.
Customer
CX, analytics, segmentation, journeys, personalisation and conversion.
Commerce
eCommerce, CRM, martech, media efficiency, attribution, platform performance and DTC readiness.
Creative
UX/UI, content, campaign effectiveness, accessibility and brand experience.
A partner you can trust.
Alastair McColl
Global Head of Marketing, Caterham
"Working with Rika has been such a great experience. The team is not only super talented but also genuinely kind, approachable, and always one step ahead. They really take the time to understand what we need and come up with ideas that make a real difference. Communication is always easy, and they make every project feel effortless and enjoyable. It’s clear they truly care about their clients and take pride in what they do, we at Caterham Cars, couldn’t ask for a better agency to work with!"
01 / 07
Kirsten Beacock
Head of Corporate Communication & PR, lastminute.com
"Trust in an agency and maintaining a mutually beneficial long-term relationship is super important - and this is what we have with Rika. Very professional and technically excellent outfit with the human touch. Would highly recommend."
02 / 07
Tim Burghes
Head of Marketing and Communications, Wiltshire Council
"I have only a deep appreciation for the outstanding partnership we have enjoyed with Rika. As a trusted digital marketing partner, Rika has consistently gone above and beyond to help us achieve our goals through expertly crafted and well executed paid campaigns. Their ability to combine strategic insight with innovative techniques has delivered huge impact to our programmes of work, ensuring that our campaigns not only reach but resonate with our target audience. Rika's professionalism, attention to detail, and commitment to excellence have made them an invaluable asset to our business. They are simply part of our team now. Thanks to their dedication and expertise, we’ve seen significant improvements in our digital presence and engagement metrics. I confidently recommend Rika to any organisation looking for a partner that prioritises results, collaboration, and creativity."
03 / 07
Amanda Foster
eCommerce Manager (UK&I), De'Longhi Group
"Friendly, knowledgeable team, their advice can be trusted, and they are super reliable. A genuine extension of our team. Thank you so much for all your help over the years."
04 / 07
Suzanne Johnson-Smith
Head of Brand and Digital Marketing, Kensington Mortgages
"We consider Rika to be real growth partners. The team has an innate understanding of our goals and challenges and work closely with us to find effective solutions. What truly differentiates them is that from the top down they have a genuine commitment to both our business and ongoing success."
05 / 07
Robert Beke
Channel Operations Manager, Caterham
"Working with Rika has been a transformative experience. They bring together creativity, strategy, and flawless execution in a way that consistently exceeds expectations. Their consultative approach ensures that every solution is tailored to our needs, while their ability to adapt quickly to change keeps us ahead of the curve. The value they add is undeniable, and our performance and growth would not be where it is today without their input. Rika are more than a service provider, they are a true partner in success."
06 / 07
Serena Elder
Senior Marketing Manager, Kensington Mortgages
"We treat Rika as an extension of the wider marketing team, and they have been instrumental in guiding and developing our website navigation, functionality and architecture. They have taken the time to really understand the nuances of the business and our customers, helping us to ensure we are serving the relevant content in a digestible, optimised and compliant way. Their expertise is crucial in managing and reporting on metrics, best practice, growing trends and accessibility. They are fast, efficient and easy to work with, making it a joy to work collaboratively with them."
07 / 07
Asking the right questions
Businesses of all sizes and sectors desperately seek experts who know how to devise integrated strategies for the digital era. Moreover, companies not only need answers, but need help in asking the right questions. Discover how Rika answers these challenges by delivering strategy-first insight and customer experience excellence.










