What we do
Every brand faces different pressures.
Budgets are tighter. Technology stacks are underused. Customer expectations keep rising. Marketing leaders are being asked to deliver more with less.
At Rika, we frame our work around the challenges our clients face every day. We bring together strategy, marketing, creative, and technology to turn these challenges into measurable results.
Growth Strategy
"We need to show clear marketing contribution to revenue if we’re going to secure or protect our budgets."
"Our digital channels are underperforming, and we need a clearer strategy for how to grow them."
"We need a stronger go-to-market plan for new products and initiatives, but our teams are stretched."
Rika capabilities
Strategic thinking that will help you shape commercial, marketing and technology direction.
- Go-to-market architecture
- Brand positioning
- Value proposition development
- Market, audience and competitor insights
- eCommerce strategy
- Integrated marketing strategy
- In-housing marketing & media
Growth & Strategy
Customer Experience
"Our website isn’t performing well enough, and we need an experience that actually drives conversion and loyalty."
"We need to modernise our brand and ensure consistency across digital channels"
"Accessibility and trust are becoming real priorities, and we’re not confident our current experience meets expectations"
Rika capabilities
Insight-led customer experiences and brand expression that increase engagement, satisfaction and conversion rates.
- Brand identity
- Journey mapping
- User Experience design (UX)
- Inclusive user interface design (UI)
- Usability studies
- Segmentation, Personalisation & CRO
- Content & Creative production
Customer Experience
Marketing & Media
"We’ve invested in media but it's not delivering enough."
"Our customers are using AI assistants to shortlist brands, but we’re absent in those moments of consideration. We can’t afford to be invisible in the new search landscape."
"Our media numbers look good on paper, but we don’t know what’s actually driving incremental value. We need a clear audit, reliable reporting and KPIs we can trust."
"We’re making big media investments without full confidence in the results. We need transparency, better attribution and a clear understanding of what’s truly moving the needle."
Rika capabilities
Driving measurable efficiency across paid, owned and earned channels, while preparing brands for the new era of AI-driven discovery.
- Advertising strategy & execution
- Analytics, attribution & MMM studies
- Media audits
- Analytics, Attribution & MMM studies
- CRM, Marketing automation
- AI-led marketing & GEO
- Segmentation, Personalisation & CRO
- In-housing and fractional marketing support
Marketing & Media
Digital Platforms, Technology & Transformation
"Our digital estate is fragmented; too many systems, not enough integration, and no single source of truth."
"We need to modernise or migrate our platforms, but the risks feel high and internal resource is limited."
"We’ve invested heavily in our MarTech stack, but we’re not using it well enough to see real return."
Rika capabilities
We deliver scalable, integrated and future-ready digital ecosystems that strengthen customer experience, improve performance and deliver ROI.
- Technical architecture and platform strategy
- Rapid prototyping, Proof of Concept (PoC) delivery
- Web and Digital product development
- Enterprise CMS/DXP implementation
- CRM & CDP implementation
- System integrations, APIs and microservices
Technology & Transformation Stories
Digital Platforms
A partner you can trust.
Alastair McColl
Global Head of Marketing, Caterham
"Working with Rika has been such a great experience. The team is not only super talented but also genuinely kind, approachable, and always one step ahead. They really take the time to understand what we need and come up with ideas that make a real difference. Communication is always easy, and they make every project feel effortless and enjoyable. It’s clear they truly care about their clients and take pride in what they do, we at Caterham Cars, couldn’t ask for a better agency to work with!"
01 / 07
Kirsten Beacock
Head of Corporate Communication & PR, lastminute.com
"Trust in an agency and maintaining a mutually beneficial long-term relationship is super important - and this is what we have with Rika. Very professional and technically excellent outfit with the human touch. Would highly recommend."
02 / 07
Tim Burghes
Head of Marketing and Communications, Wiltshire Council
"I have only a deep appreciation for the outstanding partnership we have enjoyed with Rika. As a trusted digital marketing partner, Rika has consistently gone above and beyond to help us achieve our goals through expertly crafted and well executed paid campaigns. Their ability to combine strategic insight with innovative techniques has delivered huge impact to our programmes of work, ensuring that our campaigns not only reach but resonate with our target audience. Rika's professionalism, attention to detail, and commitment to excellence have made them an invaluable asset to our business. They are simply part of our team now. Thanks to their dedication and expertise, we’ve seen significant improvements in our digital presence and engagement metrics. I confidently recommend Rika to any organisation looking for a partner that prioritises results, collaboration, and creativity."
03 / 07
Amanda Foster
eCommerce Manager (UK&I), De'Longhi Group
"Friendly, knowledgeable team, their advice can be trusted, and they are super reliable. A genuine extension of our team. Thank you so much for all your help over the years."
04 / 07
Suzanne Johnson-Smith
Head of Brand and Digital Marketing, Kensington Mortgages
"We consider Rika to be real growth partners. The team has an innate understanding of our goals and challenges and work closely with us to find effective solutions. What truly differentiates them is that from the top down they have a genuine commitment to both our business and ongoing success."
05 / 07
Robert Beke
Channel Operations Manager, Caterham
"Working with Rika has been a transformative experience. They bring together creativity, strategy, and flawless execution in a way that consistently exceeds expectations. Their consultative approach ensures that every solution is tailored to our needs, while their ability to adapt quickly to change keeps us ahead of the curve. The value they add is undeniable, and our performance and growth would not be where it is today without their input. Rika are more than a service provider, they are a true partner in success."
06 / 07
Serena Elder
Senior Marketing Manager, Kensington Mortgages
"We treat Rika as an extension of the wider marketing team, and they have been instrumental in guiding and developing our website navigation, functionality and architecture. They have taken the time to really understand the nuances of the business and our customers, helping us to ensure we are serving the relevant content in a digestible, optimised and compliant way. Their expertise is crucial in managing and reporting on metrics, best practice, growing trends and accessibility. They are fast, efficient and easy to work with, making it a joy to work collaboratively with them."
07 / 07
Asking the right questions
Businesses of all sizes and sectors desperately seek experts who know how to devise integrated strategies for the digital era. Moreover, companies not only need answers, but need help in asking the right questions. Discover how Rika answers these challenges by delivering strategy-first insight and customer experience excellence.