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What we do

Every brand faces different pressures.
Budgets are tighter. Technology stacks are underused. Customer expectations keep rising. Marketing leaders are being asked to deliver more with less.

At Rika, we frame our work around the challenges our clients face every day. We bring together strategy, marketing, creative, and technology to turn these challenges into measurable results.
  • Customer experience strategy
  • Audience insight and segmentation
  • Journey mapping and experience optimisation
  • Behaviour analytics and measurement
  • Personalisation and customer data strategy
  • UX, usability and inclusive design
  • Market, competitor and positioning insight
  • Go-to-market and activation planning
  • Customer Data Platforms (CDP)

Commerce

For eCommerce businesses, DTC brands, manufacturers and organisations that need stronger digital infrastructure, better sales journeys and clearer performance visibility.

Evidencing Success

  • eCommerce and DTC strategy
  • Digital platform and DXP implementation
  • CRM, marketing automation and lifecycle journeys
  • Martech consultancy and systems integration
  • Acquisition strategy, media and performance marketing
  • Conversion, personalisation and revenue optimisation
  • Generative Engine Optimisation
  • Attribution, reporting and commercial measurement
  • In-housing and fractional CMO
  • Accessibility-led UX & UI Design
  • Campaign concepts and creative direction
  • Web and Digital product design & development
  • Landing pages and campaign assets
  • Copywriting and messaging
  • Illustration, photography and print
  • Sonic branding and original audio
  • Content systems, taconomies and design
  • Design systems and component libraries

Diagnostics & Audits

Find where value is being lost

Before we recommend activity, platforms or campaigns, we diagnose the problem properly. Our audits help organisations understand what is working, what is holding performance back and where the biggest opportunities sits. The output is a clear, prioritised roadmap for improvement, grounded in evidence and built for action.

Customer

CX, analytics, segmentation, journeys, personalisation and conversion.

Commerce

eCommerce, CRM, martech, media efficiency, attribution, platform performance and DTC readiness.

Creative

UX/UI, content, campaign effectiveness, accessibility and brand experience.

Asking the right questions

Businesses of all sizes and sectors desperately seek experts who know how to devise integrated strategies for the digital era. Moreover, companies not only need answers, but need help in asking the right questions. Discover how Rika answers these challenges by delivering strategy-first insight and customer experience excellence.