Senior Paid Media Manager

Job Description

Primary Duties

• Manage paid media campaigns across a diverse client base, including search, social and emerging channels.
• Plan, launch and optimise campaigns across platforms such as Google Ads, Meta, Microsoft Advertising, LinkedIn, TikTok, Pinterest and other relevant networks including audio and emerging media technologies.
• Take ownership of full campaign lifecycles, supported by a strategy services team.
• Work on three to five main client accounts, with budgets typically ranging from £1,000 to £100,000.
• Manage budgets, pacing, bidding and channel mix to achieve agreed client KPIs.
• Design and implement structured testing frameworks across audiences, creative, formats and channels.
• Maintain accurate tracking and measurement through pixels, conversion APIs, tagging and attribution frameworks (have a good understanding of Tag Manager technologies and Data privacy).
• Build clear dashboards and client reports with actionable insights and performance recommendations.
• Participate in audits for new business pitches and support wider client strategy discussions.
• Support junior team members through delegation, guidance and training.

Skills and experience

• Minimum four years’ experience managing paid media campaigns in an agency or client environment.
• Experience across multiple channels including paid search, paid social and other digital media formats.
• Strong knowledge of digital advertising platforms including Google Ads, Meta, Microsoft Advertising Network, LinkedIn, TikTok and Pinterest.
• PPC experience is highly desirable where social has been a primary focus.
• Comfortable managing multiple client accounts while meeting performance KPIs.
• Strong analytical skills and confidence working with data and reporting tools.
• Ability to work autonomously while collaborating effectively with the wider team.
• A track record of improving performance metrics such as CPA, ROAS and conversion rates through structured optimisation.
• Familiarity with privacy focused measurement, first party data strategies and evolving attribution models

Company benefits

• Competitive salary
• Flexible hybrid working model in a vibrant shared office space. Remote first with regular in-person team days and client meetings.
• Generous holiday allowance plus an additional birthday day off (35+ days).
• Company pension scheme
• Private medical insurance
• Company laptop and ergonomic equipment
• Learning/training allowances and personal development opportunities.