As an organisation we occupy the space between consultancy and digital agency; we are as focused and strategic as a traditional management consultancy driven by customer understanding, yet creative with the desire to execute and work closely with the client. Fundamentally, Rika is a new business type not hampered by legacy process, procedure, practice and mindset.

The path to success is defined and shaped by the people leading the effort. Our philosophy is based on the principles of open collaboration and the freedom to express. We are a global partnership collective with deep industry experience and we trust each other to do an exceptional work.

To enable this, we have adopted a management approach that values individual talent and encourages collaboration. Our guiding principles stem from the Teal philosophy and is comprised of three key practices - self management, wholeness and agility