Rika has been appointed as the main agency for Caterham, providing comprehensive support in innovative marketing and advertising, new technology and platforms, and customer relationship management (CRM).
In the search for a partner who could offer a unique blend of technical and marketing capabilities, Caterham Cars selected Rika as the agency of choice. With its extensive expertise in the digital domain, Rika's team brings invaluable insights, skills, and solutions, making them the ideal partner for Caterham.
"We are entering an exciting new chapter for Caterham Cars" said Marcus Randall, Global Brand Manager at Caterham Cars. "Rika's strategic focus and technical depth perfectly aligns with our vision and will help enhance the experience we offer to our customers and owners. We have full confidence that this partnership will propel and mature our marketing efforts."
Rika boasts a remarkable track record of working with diverse organisations in both the Private and Public sectors, including the Automotive, Aviation, and Financial Services industries. This extensive experience positions Rika as an invaluable partner for Caterham Cars, as they provide tailor-made solutions that cater specifically to the company's needs.
With representation in the UK, Netherlands, and Bulgaria, Rika's global distribution ensures seamless service for clients in both the UK and Europe. Their expansive network and geographic reach empower them to deliver targeted marketing campaigns and drive impactful results for Caterham Cars.
"We are thrilled to join forces with Caterham Cars, an iconic name in the British automotive industry," stated James Beeson, Director at Rika. "Our team is dedicated to propelling the Caterham's brand forward and we eagerly anticipate building a fruitful partnership that resonates with motorsport enthusiasts worldwide."
The collaboration between Caterham Cars and Rika ushers in an exciting era of new product launches, innovative marketing strategies, advanced technologies, and enhanced customer experiences. Together, they will further solidify Caterham's position as the best track car of all times.
Caterham Cars is a renowned manufacturer of sports cars, acclaimed for delivering exceptional driving experiences. With a line-up of models that range in power from 125bhp to 310bhp, each car weighing just over 500kg, Caterham’s eight Seven variants features something for every taste and every level of driving experience. Production of Caterham’s unique British cars is exclusively from within the UK- from start to finish, with the end goal, still being, to reduce weight and increase power. For more information, please visit caterhamcars.com.
Rika is a leading marketing agency specialising in providing comprehensive customer experience design, digital product development, and marketing services. With its strategic focus and technical expertise, Rika delivers best-of-breed insights, skills, and solutions to organisations across various industries. With offices in the UK, Netherlands, and Bulgaria, Rika is well-positioned to deliver impactful marketing campaigns and drive growth for its clients.
Our dev teams operate from offices in Sofia, Plovdiv and Shumen.