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A Reflection on Retail Business Technology - Part One

Excerpt: In a world where, arguably, almost everything is a commodity, personalised (and individual) relationships with customers is becoming critical.
In a world where, arguably, almost everything is a commodity, personalised (and individual) relationships with customers is becoming critical.

A Reflection on Retail Business Technology - Part Two

Excerpt: How many organisations do you know that have a Data Science division? Well, it's getting increasingly common in digital retail now, as brands realise the criticality not only of collecting data, but inaccurately analysing it so that it can be utilised to provide a truly personalised, context-aware relationship with customers.
How many organisations do you know that have a Data Science division? Well, it's getting increasingly common in digital retail now, as brands realise the criticality not only of collecting data, but inaccurately analysing it so that it can be utilised to provide a truly personalised, context-aware relationship with customers.

The Madness of the Modern Marketer

What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, wediscuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

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