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The Madness of the Modern Marketer

Rika's attendance at the 2018 edition of the Marketing Expo in London was marked by a provocative panel discussion and an over-arching theme of 'Marketing Madness'. 

We ventured on an exploration of the issues affecting today’s marketing professionals inspired by conversations with clients and fellow marketers, where the challenges of their role left them in need of some reflection. During the course of the two days, wediscussed, debated and diagnosed some of the issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

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