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Strategic Approach to Personalisation

The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism is now a critical attribute of digitally-mature, successful and enduring brands. 

In this article we will take a look at the reality behind the buzzwords and explore how to achieve one-to-one conversations with your customers through data-driven context-awareness and personalisation. 

The Madness of the Modern Marketer

Rika's attendance at the 2018 edition of the Marketing Expo in London was marked by a provocative panel discussion and an over-arching theme of 'Marketing Madness'. 

We ventured on an exploration of the issues affecting today’s marketing professionals inspired by conversations with clients and fellow marketers, where the challenges of their role left them in need of some reflection. During the course of the two days, wediscussed, debated and diagnosed some of the issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

Uncovering the objectives of the modern marketer

Across 28/29th September the RIKA team were at London's Olympia for the joint Technology for Marketing (TfM) and eCommerce Expo 2016 events. We wanted to get a reading on the main objectives of the modern marketer for the coming 12-24 months. We also wanted to spend time talking to the myriad technology vendors to see how they were responding to these objectives.

Rika Digital

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