In a world where, arguably, almost everything is a commodity, personalised (and individual) relationships with customers is becoming critical.

How many organisations do you know that have a Data Science division? Well, it's getting increasingly common in digital retail now, as brands realise the criticality not only of collecting data, but inaccurately analysing it so that it can be utilised to provide a truly personalised, context-aware relationship with customers.

A large number of companies today admit that they lack major digital skills to successfully execute their strategies. Many executive teams are focused on digital transformation and customer experience initiatives but often forget the “people” element of these changes.

It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels.

Today’s marketers often find themselves listening to a cacophony of customer chatter coming from a multitude of media channels. Responding to this insight effectively is a challenge, yet brands need to engage prospects where they stand or risk losing them along the buying journey.

Across 28/29th September the RIKA team were at London's Olympia for the joint Technology for Marketing (TfM) and eCommerce Expo 2016 events. We wanted to get a reading on the main objectives of the modern marketer for the coming 12-24 months. We also wanted to spend time talking to the myriad technology vendors to see how they were responding to these objectives.

Rika is excited to announce its attendance at the UK’s most exciting platform for the services, tools, solutions and groundbreaking insights transforming Marketing today.

This July saw our first-ever Summer Summit - an event hosted by our partners Etch, featuring talks from digital industry professionals. More than 60 people joined us for the day, including attendees from Google, IBM, Progress, Carnival UK, Old Mutual Wealth and many more.