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Highlights from IBM CMO Day

It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels.

Orchestrate marketing success throughout the customer journey

Today’s marketers often find themselves listening to a cacophony of customer chatter coming from a multitude of media channels. Responding to this insight effectively is a challenge, yet brands need to engage prospects where they stand or risk losing them along the buying journey.

The Madness of the Modern Marketer

Rika's attendance at the 2018 edition of the Marketing Expo in London was marked by a provocative panel discussion and an over-arching theme of 'Marketing Madness'. 

We ventured on an exploration of the issues affecting today’s marketing professionals inspired by conversations with clients and fellow marketers, where the challenges of their role left them in need of some reflection. During the course of the two days, wediscussed, debated and diagnosed some of the issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.

The Marketing Expo

Rika is excited to announce its attendance at the UK’s most exciting platform for the services, tools, solutions and groundbreaking insights transforming Marketing today.

This interactive conference will provide marketing professionals with the knowledge, inspiration and practical assistance they need to propel themselves and their companies to the next level of marketing maturity.

The Summer Digital Summit

This July saw our first-ever Summer Summit - an event hosted by our partners Etch, featuring talks from digital industry professionals. More than 60 people joined us for the day, including attendees from Google, IBM, Progress, Carnival UK, Old Mutual Wealth and many more.

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