Align initiatives and develop a common vision of success

Strategy

Being strategy-led enables you organisation to make better and faster decisions, encourages cross-functional collaboration and develops a culture that can implement new ideas fast. We've developed a modular approach that draws on the outcomes of our Insight process, allowing us to collaboratively build a winning strategy for your business that's #fitforthedigitalera.

How it works

CAPABILITY AUDIT

Assess your organisation's objectives against its capabilities, skill-sets and technology stack, highlighting any barriers and gaps between your aspirations and their actualisation.

AUDIENCE RESEARCH

Understand your audience through research and data acquisition, analysis, segmentation and persona development. Get to know who they are, where they are and how they behave and respond.

STRATEGY BUILDING

Decide how you want your audience to experience your brand across touchpoints (interactions, voice, vision & proposition) and create a plan for delivering the desired results.

Outcomes

Our Strategy team helps you build a vision of where value, or technology, is likely to shift in the near future; a reasonable hypotheses of where disruption will happen.

Together we develop a plan of action to expoloit the opportunities for your business and counter the threats against it.

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Evidencing Success

Customer Self-Service

Leading Financial Services Provider

Customer experience analysis and strategy for a dedicated cognitive customer assistance platform.

Better serving the business community

Swindon & Wiltshire LEP

Driving insights and improving data collections and analysis capabilities.

Marketing Strategy

De'Longhi

Growing the brand awareness and sales for an under-penetrated product category.

Asking the right questions

Businesses of all sizes and sectors desperately seek experts who know how to devise integrated strategies for the digital era. Moreover, companies not only need answers, but need help in asking the right questions. Discover how Rika answers these challenges by delivering deep insight, strategy and customer experience excellence with our team of highly experienced digital professionals.

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STRATEGY

Align initiatives and develop a common vision of success.