Highlights from IBM CMO Day

It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels.

Rika Digital was invited to join industry leaders and marketing peers to hear about how Cognitive Computing is changing the World of Marketing. It was a great afternoon of discovery and debate so we've decided to make a selection of the presentations and videos of the sessions available on this blog, to serve as an inspiration.

https://youtu.be/aeNCAq3zxF4

Explore the presentations that inspired us: 
 What does it take to be Extraordinary? - Alison Clark
 The Power of Knowing - Jeff Ramminger
 The Power of Meaningful Touchpoints - Michelle Boockoff Bajdek
 Your Journey into Cognitive Marketing - Lisa Gilbert

Events, Presentation

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