Highlights from IBM CMO Day
It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels.
Rika Digital was invited to join industry leaders and marketing peers to hear about how Cognitive Computing is changing the World of Marketing. It was a great afternoon of discovery and debate so we've decided to make a selection of the presentations and videos of the sessions available on this blog, to serve as an inspiration.
Explore the presentations that inspired us:
What does it take to be Extraordinary? - Alison Clark
The Power of Knowing - Jeff Ramminger
The Power of Meaningful Touchpoints - Michelle Boockoff Bajdek
Your Journey into Cognitive Marketing - Lisa Gilbert