Personalising the customer experience

Strategic Approach to Personalisation

The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism is now a critical attribute of digitally-mature, successful and enduring brands.

Banner cmoday banner

Highlights from IBM CMO Day

It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels. RIKA Digital were invited to join industry leaders and marketing peers to hear about how Cognitive Computing is changing the World of Marketing. In this post we bring you close to the event and share our learnings.

RIKA Progress event

Orchestrate marketing success throughout the customer journey

Today’s marketers often find themselves listening to a cacophony of customer chatter coming from a multitude of media channels. Responding to this insight effectively is a challenge, yet brands need to engage prospects where they stand or risk losing them along the buying journey.

Summer Summit

The Summer Digital Summit 2016

This July saw our first-ever Summer Summit - an event hosted by our partners Etch, featuring talks from digital industry professionals. More than 60 people joined us for the day, including attendees from Google, IBM, Progress, Carnival UK, Old Mutual Wealth and many more.

  • 1
  • 2

In Other News