The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism is now a critical attribute of digitally-mature, successful and enduring brands.
It's a fascinating and challenging time to be a marketer. In the age of 'buyer led' experiences - marketers are challenged to create intelligent, personalised interactions that traverse all channels. RIKA Digital were invited to join industry leaders and marketing peers to hear about how Cognitive Computing is changing the World of Marketing. In this post we bring you close to the event and share our learnings.
Today’s marketers often find themselves listening to a cacophony of customer chatter coming from a multitude of media channels. Responding to this insight effectively is a challenge, yet brands need to engage prospects where they stand or risk losing them along the buying journey.
Across 28/29th September the RIKA team were at London's Olympia for the joint Technology for Marketing (TfM), eCommerce Expo 2016 and Customer Contact events. We wanted to get a reading on the main objectives of the modern marketer for the coming 12-24 months.
This July saw our first-ever Summer Summit - an event hosted by our partners Etch, featuring talks from digital industry professionals. More than 60 people joined us for the day, including attendees from Google, IBM, Progress, Carnival UK, Old Mutual Wealth and many more.