Rika nominated for Excellence in Client Relations in The Drum Awards 2025
The nomination celebrates the strength of relationship that has evolved from project delivery to full strategic partnership, with both organisations working as a single, integrated team to drive growth and digital transformation across the Caterham brand.
View the nomination on The Drum Awards website
A partnership built on shared values
Since 2021, Rika has served as Caterham’s sole global growth partner, leading initiatives spanning technology re-platforming, brand strategy, CRM integration, customer experience design and performance marketing.
Our collaboration has redefined how a specialist manufacturer engages with its audiences, using a multi-channel approach to connect decades of heritage with a new generation of sports car ownership.
At the heart of this partnership lies a simple principle: genuine collaboration drives exceptional outcomes.
By embedding Rika’s multidisciplinary teams within Caterham’s business, the relationship has matured into one of open communication, mutual accountability and shared success, the very essence of client excellence.
Recognition for a client-first philosophy
From our earliest days, Rika’s philosophy has been clear: success is built on long-term relationships grounded in transparency, honesty and partnership. This nomination is a validation of that belief, recognising not only the results we deliver, but the way we work alongside our clients.
“We’ve always said that clients don’t just come to us for what we do, but for how we do it,” said James Beeson, Co-Founder and Consulting Partner at Rika. “Our partnership with Caterham shows what’s possible when strategy, creativity and technology align around a shared vision, and when agency and client truly operate as one.”
About The Drum Awards
The Drum Awards for Agency Business celebrate the people, teams and partners driving excellence across the marketing industry, recognising not just creative outcomes, but leadership, culture and collaboration.
Being shortlisted for Excellence in Client Relations underscores Rika’s ongoing commitment to measurable results from genuine partnership, principles that define our approach and continue to guide every client relationship.
