State of Marketing

Insights and trends from over 4,100 marketing leaders worldwide. Report by Salesforce.

About This Report

For the fifth edition of “State of Marketing” report, Salesforce surveyed over 4,100 marketing leaders worldwide to discover how:

  • Cross-functional dynamics are shifting to satisfy customer and business demands
  • Data — and how it’s used — is transforming how marketers operate
  • Personalisation is becoming more refined at the crossroads of intelligence and trust
  • New standards of engagement are inspiring and challenging marketers

Top marketing priorities

Data in this report is from a double-blind survey conducted throughouth 2018/19 that generated 4,101 responses from full-time marketing leaders — those holding a manager or higher leadership role. Survey respondents are from North America, Latin America, AsiaPacific, and Europe.

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