For the fifth edition of “State of Marketing” report, Salesforce surveyed over 4,100 marketing leaders worldwide to discover how:

• Cross-functional dynamics are shifting to satisfy customer and business demands
• Data — and how it’s used — is transforming how marketers operate
• Personalisation is becoming more refined at the crossroads of intelligence and trust
• New standards of engagement are inspiring and challenging marketers

Data in this report is from a double-blind survey conducted throughouth 2018/19 that generated 4,101 responses from full-time marketing leaders — those holding a manager or higher leadership role. Survey respondents are from North America, Latin America, AsiaPacific, and Europe.